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Case IH: Lead generation Europe and Brand awareness

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THE CUSTOMER'S NEEDS

  • Increase lead generation on 12 markets
  • EUROPE coordination for lead and content management
  • Confirm brand authority in major markets and increase brand awareness in minor markets
  • Integration into proprietary CRM of all leads generated, through GDPR compliance flows
  • Increase engagement and interactions with users

 

OUR SOLUTIONS

  • Multi-channel and multi-market lead generation campaigns, with valuable content to incentivize conversion
  • Definition and refinement of the audience based on the results obtained and qualitative analysis for each market
  • Development of an integrated tool with CRM for sending leads from all touchpoints
  • Creation of an editorial plan to increase the recognition of Case IH as a reference community

Targeted initiatives. Engaging content. Active use.

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THE ADVANTAGES

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    Quality lead generation

    Thanks to a high profiling of the audience we can get leads that are strongly interested in the purchase of products

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    Brand Communication Consistency

    Working in synergy between Headquarters and local markets to create a communication plan consistent with the brand strategy

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    User engagement increase

    Production of content close to the user's needs, accessible at the right time, to encourage interaction with the brand

But let's talk about you.
Listening to your challenges is one of the things we like the most.