THE STARTING POINT IS THE NEED:
The relationship with the company does not end at the time of purchase, but continues with following services tailored to each user also later on.
MyIVECO is the complete experience that redefines the relationships between the actors involved in the customer experience, bringing everyone together in a single platform.
Uno store online dove acquistare strumenti e servizi
Brand e prodotti acquisiscono maggior valore agli occhi degli utenti
L’utente beneficia in un unico luogo delle partnership con servizi esterni
L’esperienza di acquisto continua, insieme al rapporto tra azienda e cliente
Possibilità di inviare comunicazione mirate, in un rapporto più stretto con l’utente
Data is the fundamental value for every company.We started with MyIVECO was to create a platform where the analysis of data arriving from vehicles thanks to telemetry was the simplest and most intuitive possible.
From top to down. The IVECO's headquarters is enabled to check on all processes, obtaining a complete vision of its community.A fleet manager can take advantage of this platform for directing its' fleets, separate vehicles and drivers and for monitoring consumption, so as to obtain a complete vision of his community.A driver can see its' own progress in its' driving style.
The widgets of the individual services can be purchased on an internal marketplace, and arranged in your own dashboard at will. From the analysis of data to the management of appointments, tailored assistance to tracking vehicles: an always updated store allows you to directly purchase services and widgets more similar to your work, for faster and more efficient sales processes.
A process that does not end with the purchase of the vehicle, but embraces the entire customer experience by offering quality services to the user, raising his perception of the brand.