For Lierac and Phyto a customer comes first (also before a product)

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iPhone Frame

Communication starts from the needs of a customer to tell the products with a personalised storytelling and that aims to create empathy.

"Beauty industry is an increasingly competitive and saturated sector and the classic editorial plan does not work anymore, so to differentiate yourself, you need to think about campaigns and choose the right content and format for each person."

Andrea Bosso, founder

CLIENT'S REQUESTS:

  • Increase user engagement on official brand channels 
  • Communicate effectively the product launches
  • Have direct involvement of the users so as to get feedback and reviews

OUR SOLUTIONS:

  • Editorial plan crafted for campaigns and personas
  • Wide choice of the formats, even the most innovative ones, such as Facebook Canvas, GIF, videos with interviews, with experts speaking, etc. 
  • Implementation of lead generation activities like a contest, Facebook leads and so on. 

Goal: get to know a client.

Avoid unpersonalised contents, as unique design wins with targeted campaigns and initiatives.

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Customised responses  designed to meet the needs of a user.

I VANTAGGI DI QUESTO APPROCCIO

  • engagement
    Bigger engagement
    The user is taken by surprise by the obtained message adjusted to his preferences/needs, thus there is higher possibility of him interacting.
  • profilazione
    Profiling
    Targeted Contest and Lead Generation ADV allow you knowing your client better and to understand what he needs.
  • post
    Investment optimisation
    Less posts, more valuable content.