Keymktg: Search engines - Communication and web sites optimization - Keyword Marketing

What’s Keywordmarketing

The service meets a need that companies have, today more than ever, to enhance the value of their investments in the web through prompt retrievability in the main search engines and web directories.

The service proposed by Domino comprises a set of activities that guarantee the presence of the web site in the prime positions of the search engines for a variable number of keywords.

		Study of the Keywords: definition of the keywords according to the corresponding language section of the site. The Domino technicians select the most appropriate keywords on the basis of the content of the site, the users’ search habits and the terms used by competitors.
		Optimization of the home page: carried out according to the classification of the crawlers (automatic search engines) in order to obtain efficacious presentation to the directories in which the sites are reviewed.
		Realization of Information Pages: web pages constructed by the Domino technicians with the precise aim of positioning them at the top of the search results.
		Manual indexing on search engines and requests for registration on the directories: promotion on all the principal Italian and international search engines.

Keywordmktg aims for proved and efficient positioning of the keywords, the research and the investment.

In a first stage the campaign adwords are activated, which makes it possible to discover the words that convert the visit into a contact/client.

Following efficient keyword analysis, we move on to the optimisation, concentrating the investments only on keys that produce contacts/clients.

What’s Keywordmarketing

Download

Domino Presentation